Established in Irvine, California, in 2002, VIZIO Holding Corp. focuses its operations on the United States market, supplying a variety of consumer electronics. Its product lineup features intelligent televisions, audio enhancement soundbars, and complementary accessories. Beyond hardware, the company also manages Platform+, a dedicated division for software and services. Platform+ includes SmartCast, VIZIO's proprietary Smart TV operating system, which serves as a central hub for home entertainment. SmartCast offers users an intuitive interface to access a broad spectrum of streaming applications, including popular services such as Amazon Prime Video, Apple TV+, Discovery+, Disney+, HBO Max, Hulu, Netflix, Paramount+, Peacock, and YouTube TV. Additionally, it hosts VIZIO's proprietary free, ad-supported video content through WatchFree and VIZIO Free channels. The Platform+ ecosystem further incorporates data intelligence and analytics provided by Inscape, along with compatibility for external voice control systems and second-screen interaction capabilities. VIZIO distributes its products to consumers via both traditional retail outlets and digital sales platforms.
